Abysalto · A sample of my work

Two outbound campaigns
for Abysalto

Two sample campaigns I would run as a Senior Account Executive at Abysalto, from first contact to close.

Built from public sources and LinkedIn Sales Navigator, October 2026.

SignalResearchMeetingOpportunityClose
Mile Prodanov · October 2026
How I work

Research, outreach, deal development, closing

What I found about Abysalto
  • Products: Motion, People, Progress, Flow, Energy, Sfera
  • Motion runs ticketing for 90% of Croatia’s public transport
  • 2026 events: InnoTrans, EENA 112, ACCEPT, Smart City Expo
  • International expansion started in 2025–2026
What I do with it
  • Research accounts and buyers with Sales Navigator, Claude and the CRM
  • Open doors through campaigns, events and my network
  • Develop meetings into opportunities and business cases
  • Close: procurement, legal, contract
16 yearsin B2B sales: tech, executive learning, banking
~100 eventsworked in 12 years, from the USA to Italy to the UAE
22,000+LinkedIn connections, used daily as a sales tool
Two of many campaigns I would run

Two campaigns, and the next one

01 Client alumni · start02 Events · every event03 Signal-led outbound · next
Campaign 1 · Client alumni

Alumni of Abysalto and KING ICT customers

Decision-makers who worked for an Abysalto or KING ICT customer and now work at organisations that could buy. Every message refers to that customer.

494 decision-makers mapped

Campaign 2 · Events

Pre-booked meetings at events

Speakers, exhibitors and ICP attendees invited to 15 minutes at the stand or to an Abysalto session. Example: Smart City Expo, Barcelona.

Repeatable for every event

Next · Signal-led outbound

Accounts with a trigger event

Chosen because something changed: the eIDAS 2.0 wallet in ticketing, CAP and IPARD for paying agencies, a new IT or HR leader.

Regulation, reforms, leadership changes

Campaign 1

Client alumni

People who worked for an Abysalto or KING ICT customer, now at organisations that could buy.

In this section
  1. How the list was built
  2. The first email
  3. LinkedIn, InMail and email cadence
Campaign 1A real search

494 decision-makers who worked for an Abysalto or KING ICT customer

76client relationships mappedAbysalto, KING ICT, Omega Software, Aktivis
~40customers as Past companyand excluded as Current, so internal promotions drop out
4,500+alumni at organisations with 200+ staff
1,000senior IT, operations, engineeringoutside Croatia
494Director, VP and C-levelIT vendors and integrators excluded
LinkedIn Sales Navigator filters: company headcount 201 and up, and the past-company list of Abysalto and KING ICT customers
Past-company filter: the customer list
LinkedIn Sales Navigator recent updates: 26 changed jobs, 39 posted on LinkedIn
Timing signals in the final list

~65 to contact first: 26 changed jobs and 39 posted on LinkedIn recently.

LinkedIn Sales Navigator, 16 October 2026 · customer list from public sources

Campaign 1The first email

Email format: first contact

Outlook↩ Reply↩ Reply all↪ ForwardSend
MP
FromMile Prodanov, Abysalto
To[First name], Senior IT Business Partner (ERP, CEE), Schneider Electric
SubjectStudenac, Schneider Electric and a small world

Hi [First name],

Small world: you started at Studenac, and KING ICT, our group’s integrator, recently worked with Studenac on its new logistics centre. Congratulations on the new role at Schneider Electric, too.

The real reason I’m writing: I suspect the ERP core is only half the job. The other half is the applications and integrations around it, in many countries at once.

That’s where our group works. KING ICT delivered SAP S/4HANA across Zagrebački holding’s 14 companies; Abysalto builds the applications, integrations and AI around cores like that.

You probably work with a global integrator. We’re a regional team that knows CEE and moves fast.

Open to 15 minutes in the next couple of weeks to compare notes?

Best regards, Mile

P.S. KING ICT has also worked with Schneider Electric before, on a joint mobile data centre.

  1. A small-world hookTheir past employer is our customer
  2. A hypothesisThe pain as I suspect it, in their world
  3. What we doOne concrete reference
  4. Why not the usualAnswer the objection before it’s raised
  5. A small ask15 minutes, no pressure
  6. A personal P.S.The line that gets read first

Example lead from the 494 list. Research: LinkedIn Sales Navigator, Claude and the CRM. Facts are public. I review and personalise every message before it goes out.

Campaign 1Cadence

LinkedIn first, then InMail and email, over one month

Weeks 1–3~500 connection requests, spread to stay within LinkedIn limits
On accept~175 at my 35% rate get a personal message
No acceptInMail, directors and job changers first
Days 1–284 short emails from the CRM, with opt-out
Any reply15-minute intro, then full discovery
Connection request
MP
Mile Prodanov

Hi [First name], small world: you started at Studenac, which KING ICT, our group’s integrator, recently worked with. Now SAP across CEE at Schneider Electric. Glad to connect. Mile

After acceptance
MP
Mile Prodanov

Thanks for connecting :) Since KING ICT worked with Studenac, and with Schneider Electric on a mobile data centre, this may be relevant: our group delivered S/4HANA for Zagrebački holding’s 14 companies. Would a 15-minute chat be useful? Mile

InMail · Studenac, Schneider Electric and a small world
MP
Mile Prodanov

Your former employer Studenac is a KING ICT customer, small world. Our group also delivered S/4HANA for Zagrebački holding’s 14 companies. Would 15 minutes to compare notes on ERP across CEE be useful? Mile

I customise every message myself before sending. Never on autopilot.

Campaign 2

Events

Pre-booked meetings at every event Abysalto attends.

A process I have run for 12 years: nearly 100 events in the USA, UK, France, Spain, Portugal, Italy, the Balkans, Saudi Arabia, UAE, Oman… with a steady flow of booked meetings for me and my teams.

In this section
  1. Example: Smart City Expo, Barcelona
  2. Cadence before, during and after
  3. The invitation email
Campaign 2Example event

Smart City Expo World Congress, Barcelona, 3–5 November

Speaker slot

Alen Adanić with the Barcelona Metropolitan Area (AMB), Tue 3 Nov, 12:15, Move Better stage

Stand

Hall 3, Street B, Stand 35, with Abysalto Motion

Who I invite

Speakers, exhibitors and attendees from this year and last, plus transit and city ICP accounts

Cadence: before, during and after
T−21LinkedIn connect
T−14Email 1, LinkedIn or InMail
T−7Email 2: Motion in one line
T−5WhatsApp, engaged only
T−1Email 3: last slots
Event dayMorning reminder, 15 min at the stand
T+2Follow-up: full meeting

Any “yes” gets a calendar invite straight away, with a named Abysalto expert at the stand. Contact data comes from Abysalto’s data provider, with opt-out.

T = Tuesday 3 November 2026 · event facts from Abysalto’s LinkedIn posts, October 2026

Campaign 2The invitation

Email format: event invitation

Outlook↩ Reply↩ Reply all↪ ForwardSend
MP
FromMile Prodanov, Abysalto
To[First name], Head of Ticketing, [transit operator]
SubjectBarcelona: one session you might like + 15 min at Stand 35

Hi [First name],

If you or your team are heading to Smart City Expo, there’s one session you might appreciate. On Tuesday at 12:15, our Alen Adanić shares the Move Better stage with Lorena Zurrón Hidalgo of the Barcelona Metropolitan Area, on what makes multimodal travel work.

The real reason I’m writing: I suspect accepting the EU digital identity wallet for concession fares, under eIDAS 2.0, is on your list right now.

Abysalto Motion runs ticketing for 90% of Croatia’s public transport, with account-based tickets, mobile, smart cards and contactless bank cards in one system.

Could I show you how it works in 15 minutes at Hall 3, Street B, Stand 35? Coffee is on me :)

Best, Mile

P.S. Alen’s talk is only 15 minutes, easy to catch between meetings.

  1. A reason to goA named session with a partner they know
  2. A hypothesisA relevant regulatory deadline
  3. Proof in one lineWhat Motion does today
  4. A small ask15 minutes, a stand number, coffee
  5. A personal P.S.A short, personal note

The same format I use for event outreach today. Researched with AI and the CRM; every message reviewed and sent by me.

One connected workflow

Tools and workflow

IdentifyLinkedIn Sales NavigatorAccounts, buyers, signals, shared connections
PrepareClaude + CRMAccount briefs, hypotheses and drafts, using CRM data
EngageEmail · LinkedIn · PhoneSequences, personal messages and call blocks
TrackAbysalto’s CRMOne timeline, tasks, stages and reporting
CRM contact timeline: LinkedIn message, connected call, note with next step, second connected call
From my current work, details blurred: one contact, read bottom to top. LinkedIn message → connected call → note with the agreed call-back → second call.
Incoming email: meeting invitation accepted, 24 September 2026
Two weeks later: meeting accepted.

Claude researches and drafts using CRM data. I review, decide and send. LinkedIn messages and comments are written by me.

Calling workspace with power dialer and recent contacts, details blurred
Calls logged to the CRM automatically.
Plan

First 90 days

Days 1–30Learn
  • Products, references and how the team splits territory
  • Target markets and accounts agreed with the Head of Sales
  • CRM and LinkedIn Sales Navigator set up
First meetings booked
Days 31–60Prove
  • Client-alumni campaign live in the first markets
  • First event campaign prepared
  • Weekly review of what converts
First qualified opportunities in the CRM
Days 61–90Develop
  • Discovery, business cases and proposals
  • First tenders and procurement steps
  • Playbook v1: ICP, messages, cadence
Opportunities moving toward close
CloseImplementAdoptExpandRefer
About me

Full-cycle Senior Account Executive: experience

16 years in B2B salesTech, high-ticket executive learning, banking and marketing services
Full cycleFirst touch to signed contract, through procurement, legal and InfoSec
Enterprise clientsFrance, Spain, Italy, UK, USA, KSA, UAE, Oman, Latin America, South Africa
~100 eventsUSA, UK, France, Spain, Portugal, Italy, the Balkans, the Gulf…
Next step

A conversation with the team

To learn how Abysalto operates and what I could not find online, and for you to learn more about me.

What I would ask
How Abysalto sells todayMarket prioritiesProducts going internationalHow the team is organisedHow deals are won